Santa's Dwarves?

Has anyone else noticed the number of TV commercials using Santas dwarves instead elves? ***

Home Depot has one, Verizon has one... there's another with a whole sledload of 'em.


Does it bother anyone else? The cynic in me says this is some warped form of political correctness... but come on. Santa has elves, not dwarves.

***Sure, dwarfs and elves. I prefer the Tolkien spelling